"Seeing the invisible” is the concept I developed for this disruptive single-use endoscopy platform of Z-Square.These endoscopes represent a technological breakthrough, not only due to their low cost and disposable components, but also due to their ability to provide the highest resolution through the tiniest endoscopic fiber. This superiority enables physicians to see things they could not see before and provide better care.
The brand I developed represents both the “seeing the invisible” concept and the high resolution concept: by using macro images from nature that clearly reflect the sharpness and high resolution image quality, we communicated Zsquare’s high-resolution endoscopes. The logo is a sophisticated piece of art that communicates the concept of “seeing the invisible” - when looking carefully, reveals the letter Z of Zsquare.
Created during my work at Pearlcom
